Tips for Marketing Your Music on Social Media

Social media! Every band needs it. Plenty of pop stars such as Taylor Swift use social media like champs, but independent bands and musicians can do plenty to spread the word about themselves on social media. So how should you go about marketing your music on social media? Just follow these tips when marketing your music on social media.

First and foremost, social media is about interaction. It’s not a one-way street. Don’t ignore your fans. If you make a post on Facebook, and someone comments, comment back. At the very least, you should like the comment. Fans want to know what you’re up to, and they want to interact with you. They don’t want to talk at you. They want to talk with you. This leads me to my second point:

Ask a question at the end of the post. Don’t just say you have a show tonight at The End in Nashville; ask them what they want to hear tonight at The End in Nashville. This is called a “call to action” in marketing lingo. Give them a chance to talk to you. In a way, you’re telling them to do something without sounding bossy. You’re at least giving them the chance to talk to you. This can also help your art by using their helpful feedback in your music.

Another very important thing is to spice it up a bit. You don’t want to post the same content to every social media account you have. One thing about marketing your music on social media is making sure people who start following you continue to follow you. If they keep seeing the same content over and over, it’ll likely get on their nerves. You don’t want to annoy your fan base, so make sure there’s enough individual content to keep them coming back for more.

If you’re marketing your music on social media (which you definitely should), just follow these tips. You’ll be wowing your fans with your amazing social media presence and be gaining new followers in no time.

Rachel is a seasoned online marketing strategist. Ask her about Wine or Social Media Lead Generation and you may be chatting for awhile! A Sonoma Valley native that has landed in Nashville! “I’ll take my boots with a tiara”. And, she has recently discovered the Margarona…